At Seeds, we believe it’s our responsibility to empower financial advisors to deliver truly personalized investing experiences, and we prioritize listening to customer feedback to figure out what we should tackle next.
Part of that dedication to evolving our platform involves providing investment customization options to match differing investor needs and preferences. That’s why we’re proud to introduce a new core investing series to our platform: Seeds Factor SMA Series.
What is the Factor SMA Series?
Seeds’ Factor SMA Series is the third investing series on the Seeds platform, complementing our Values Series and Index Series. The series includes three core factor models, designed for investors with longer time horizons, higher risk tolerances, and an interest in innovative new approaches to investments:
- U.S. Large Cap Factor, which seeks to outperform the S&P 500
- U.S. Mid Cap Factor, which seeks to outperform the S&P 400
- U.S. Small Cap Factor, which seeks to outperform the S&P 600

Rooted in a scientific approach, this series focuses on constructing broadly diversified, low turnover, tax-efficient strategies using prices, along with fundamentals, to identify stocks with higher expected returns.
Why Should I Consider Investing My Clients’ Assets in a Factor Model?
Simply put: our economy is shifting.
Forty years ago, the top companies by market cap primarily contained tangible, physical assets. Their retention of physical assets such as property, inventory, equipment, and machinery meant balance sheets reflected the hard assets as a measure of success.
Today, that is no longer the case.

What we deem valuable today often takes the form of intangible assets—like, software, patents, data, and brand equity. In fact, 90% of all assets in the S&P 500 in the year 2000 were intangible, as opposed to 17% of assets in 1975.1
The tech boom and emergence of a primarily digital economy means that book values are no longer driven primarily by ownership of tangible assets, but intangible assets. However, traditional investing strategies typically rely on accounting methods that may not fully incorporate intangible asset valuation. Factor investing seeks to incorporate these elements.
Seeds has created modernized value and quality metrics—which we’ve named iValue and iQuality to indicate the accounting of intangible assets—to address biases found in traditional metrics. Our Seeds Factor SMA Series employs these metrics in our model design and implementation, along with momentum screens, to balance exposure to higher expected long-term returns, deviations from the benchmark, number of holdings, and costs.
How is the Factor SMA Series Different from Seeds’ Other Series?
Seeds Values Series empowers investors to invest in companies based on their management of Earth, People, and Corporate Integrity issues. Designed to provide advisors with values-based investing solutions for clients that wish to align their money with issues of importance to them, the Values Series considers over 20 material issues within the three broad EPI categories to align with a diverse range of investor beliefs.
Meanwhile, Seeds Index Series provides investors with access to widely-tracked, reputable benchmarks for each asset class. Designed around tax-efficient benchmarking with lower minimums, the Index Series includes strategies that deliver market-like performance and a tax-efficient experience in a low minimum format.
Our Factor SMA models seek to outperform their respective benchmarks over longer time periods while managing stock, sector, and country related risks. The strategy is based on compelling historical evidence, and uses a systematic, rules-based approach to improve the reliability of outperformance over longer periods of time.
Ultimately, we believe that every investor deserves a personalized portfolio that captures their unique preferences, needs, time horizons, risk tolerance, risk capacity, and goals. Expanding our SMA series to include factor-based models provides more customizable options for advisors who wish to employ these strategies for more risk-seeking investors.
Where Can I Learn More About the Factor SMA Series?
To learn more about implementing Seeds Factor SMA models in your client portfolios, schedule a demo with our team today.
Sources:
1: Source: Visual Capitalist. The Soaring Value of Intangible Assets in the S&P 500, 2023.